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This domain had the following in the homepage, "4 Mrd Euro werden nach Branchenschätzungen zufolge für die interne und externe Kommunikation IKEK in Deutschland pro Jahr investiert." We analyzed that the web page stated " Angesichts dieser Investitionssummen sind Methoden der Erfolgsmessung." It also stated " Wie im betrieblichen Rechnungswesen, spielen aussagekräftige Kommunikationsanalysen, praxistaugliche Controllingmethoden, Prozesse und das Wissen des Return On Communication Invest ROCI." The header had Kommunikationscontrolling as the highest ranking search term. It was followed by PR-Evaluation, Medienresonanzanalysen, and Medien-Resonanzanalysen which isn't as ranked as highly as Kommunikationscontrolling. The next words they uses is MRA. Evaluation was also included and could not be understood by search parsers.